Financial Aspects of Marketing
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- Synopsis
- First published in 1989. Financial Aspects of Marketing is designed particularly for students taking the Part 2 Certificate paper in Financial and Management Accounting of the Chartered Institute of Marketing. The increased emphasis on marketing issues of the new paper and the use of financial information as an aid to decision making provide students with the ability to be 'financially literate'. Practical applications of financial concepts and techÂniques and their relevance to the marketing function are demonstrated. Contents include Introduction and overview: Analysis -establishing the starting point; Planning - setting objectives and strategies: Control - monitoring achievements: Applications and examples.
- Copyright:
- 1989
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 448 Pages
- ISBN-13:
- 9781135385774
- Related ISBNs:
- 9780750616027, 9781315042640
- Publisher:
- Taylor and Francis
- Date of Addition:
- 10/24/23
- Copyrighted By:
- Keith Ward
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.