Principles of Pharmaceutical Marketing (3)
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- Synopsis
- Principles of Pharmaceutical Marketing, Third Edition offers the perspectives of both those who teach and those who practice pharmaceutical marketing. This reflects the need for and the effort to provide the most relevant “real world” approach to this complex and fascinating field. This text is designed for undergraduate students in pharmacy whose background in marketing is limited, those actually involved in pharmaceutical marketing, and anyone desiring an introduction to the intricacies involved in the marketing of pharmaceutical products.
- Copyright:
- 1988
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 544 Pages
- ISBN-13:
- 9781317940708
- Related ISBNs:
- 9780866569354, 9781315859774
- Publisher:
- Taylor and Francis
- Date of Addition:
- 10/25/23
- Copyrighted By:
- Lea & Febiger. Copyright under the International Copyright Union.
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance, Medicine
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.