The Creativity Leap: Unleash Curiosity, Improvisation, and Intuition at Work

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Synopsis
"Natalie Nixon's new book provides a fresh primer on how to cultivate creativity in the workplace.&” —Nir Eyal, bestselling author of Hooked and IndistractableToo many people associate creativity solely with the arts, even though to be an incredible scientist, engineer, or entrepreneur requires immense creativity. And it's the key to developing breakthrough products and services. Natalie Nixon, a creativity strategist with a background in cultural anthropology, fashion, and service design, says that in the fourth industrial revolution a creativity leap is needed to bridge the gap that exists between the churn of work and the highly sought-after prize called innovation.Nixon says that since humans are hardwired to be creative, it is a competency anyone can develop. She shows that it balances wonder (awe, audacity, and curiosity) with rigor (discipline, skill-building, and attention to detail), and that inquiry, improvisation, and intuitionare the key practices that increase those capacities. Drawing on interviews with fifty-six people from diverse backgrounds—farming, law, plumbing, architecture, perfumery, medicine, education, technology, and more—she offers illuminating examples of how creativity manifests in every kind of work. Combining creativity tools and techniques with real-world stories of innovative people and businesses, this book is a provocation, an inspiration, and an invitation to unleash the innate creativity that lies within each of us. It offers a more dynamic and integrative way to adapt and innovate, one that allows us the freedom to access our full human selves.
Copyright:
2020

Book Details

Book Quality:
Publisher Quality
Book Size:
152 Pages
ISBN-13:
9781523088270
Related ISBNs:
9781523088256
Publisher:
Berrett-Koehler Publishers
Date of Addition:
Copyrighted By:
2020 by Natalie Nixon
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Self-Help, Business and Finance, Education
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.

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