Marketing: The Management Way (Routledge Library Editions: Marketing)
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- Synopsis
- Drawing from the behavioural sciences, management theory, quantitative decision theory and marketing theory, this book presents a comprehensive approach to marketing decision-making and illustrates why a marketing orientation is necessary for corporate survival.
- Copyright:
- 2014
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 226 Pages
- ISBN-13:
- 9781317638049
- Related ISBNs:
- 9781315759067, 9781138980518, 9781138794054
- Publisher:
- Taylor and Francis
- Date of Addition:
- 11/29/23
- Copyrighted By:
- George Allen and Unwin Ltd.
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.