Pendulum
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- Synopsis
- Western Society has recently completed a predictable 40-year shift from an Idealist or “Me” system of values to a Civic or “We” way of thinking. These shifts happen with the regularity of a pendulum every 40 years. The most recent 6-year “shift window” opened in 2003 and was closed in 2008. The previous shift-headed in the opposite sociological direction, from “We” to “Me”-opened in 1963 and closed in 1968. These sociological shifts have a profound impact on politics, the economy, advertising, and entertainment. Those who are in step with these shifts succeed. Those who are out-of-step do not. Through the wisdom and wit of bestselling author, sought-out speaker, and advertising mastermind Roy H. Williams,The Pendulumteaches you to navigate complex social patterns to help you achieve the success you desire in your personal and professional lives.
- Copyright:
- 2012
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9781593157159
- Publisher:
- Vanguard Press
- Date of Addition:
- 11/06/12
- Copyrighted By:
- Roy H. Williams, Michael R. Drew
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Social Studies
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.