The Routledge Companion to the Future of Marketing: Routledge Companion To The Future Of Marketing (Routledge Companions in Marketing, Advertising and Communication)
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- Synopsis
- The Routledge Companion to the Future of Marketing provides the reader with a comprehensive and original set of visionary insights into the future of marketing. This prestigious collection aims to challenge the mindset of academics, moving their thinking processes from current thinking into new perspectives and advances in marketing knowledge.Selected Contents: Part 1: New Paradigms and Philosophical Insights Part 2: Contributions from other Scientific Fields Part 3: Reconnecting with Consumers and Markets Part 4: New Methodological Insights in Scholarly Research in the Field
- Copyright:
- 2014
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 474 Pages
- ISBN-13:
- 9781136242854
- Related ISBNs:
- 9780415625920, 9780203103036
- Publisher:
- Taylor and Francis
- Date of Addition:
- 11/30/23
- Copyrighted By:
- Luiz Moutinho, Enrique Bigné and Ajay K. Manrai
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance, Sociology
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
- Edited by:
- Luiz Moutinho
- Edited by:
- Enrique Bigné
- Edited by:
- Ajay K. Manrai
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- by Luiz Moutinho
- by Ajay K. Manrai
- by Enrique Bign
- in Nonfiction
- in Business and Finance
- in Sociology