Sport and Social Media in Business and Society (Routledge Focus on Sport, Culture and Society)

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Synopsis
This concise, practical book examines the significance of social media for the sport industry, explaining key concepts and sharing tools and best practice for the use of social media in sport business communication. Accessibly written and avoiding jargon, the book considers the history, development, commercial impact, social effects, and the legal and ethical concerns of social media in the context of sport. Covering all levels of sport, from professional to grassroots, the book includes international cases and examples throughout, presenting key findings from current research. It also explains the role of social media agencies and the fundamentals of managing a sport organization’s social media platforms and outputs. This book is essential reading for all sport business professionals and for any sport business, management, or marketing student looking for a primer on this important and growing subject.
Copyright:
2024

Book Details

Book Quality:
Publisher Quality
ISBN-13:
9781003851448
Related ISBNs:
9781032415048, 9781032415017, 9781003358398
Publisher:
Taylor and Francis
Date of Addition:
Copyrighted By:
Gashaw Abeza and Ryan King-White. The right of Gashaw Abeza and Ryan King-White to be identified as authors of this work has been asserted in accordance with sections
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Sports, Business and Finance, Social Studies
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.

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