African Industrial Design Practice: Perspectives on Ubuntu Philosophy
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- Synopsis
- The underlying principle of this book is the African philosophy of Ubuntu, which acts as a guide for developing empathic products and services. The book makes the case that empathy is the key to any successful product and service design project because it enables designers to make wise design choices that align with users' demands. Fifteen chapters provide the latest industrial design developments, techniques, and processes explicitly targeting emerging economies. At the outset, it covers the design context and the philosophy of the Ubuntu approach, which places people and communities at the centre of the development agenda. The book covers new product development, design research, design cognition, digital and traditional prototyping, bringing products to the market, establishing a company's brand name, intellectual property rights, traditional knowledge, and the business case for design in Afrika. It concludes with a discussion about the future of design and the skills aspiring designers will need. African Industrial Design Practice: Perspectives on Ubuntu Philosophy will be an essential textbook for undergraduates, postgraduates, instructors, and beginner designers in emerging economies to provide regionally contextualised design processes, illustrated examples, and outcomes.
- Copyright:
- 2024
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9781000955347
- Related ISBNs:
- 9781032218311, 9781032218366, 9781003270249
- Publisher:
- Taylor and Francis
- Date of Addition:
- 01/05/24
- Copyrighted By:
- Z selection and editorial matter, Richie Moalosi and Yaone Rapitsenyane
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Art and Architecture, Outdoors and Nature, Business and Finance, Earth Sciences
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
- Edited by:
- Richie Moalosi
- Edited by:
- Yaone Rapitsenyane
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- by Richie Moalosi
- by Yaone Rapitsenyane
- in Nonfiction
- in Art and Architecture
- in Outdoors and Nature
- in Business and Finance
- in Earth Sciences