Big Brands Are Watching You: Marketing Social Justice and Digital Culture
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- Synopsis
- How is morality understood in the marketplace? Why do brands speak out about certain issues of injustice and not others? And what is influencer culture’s role in social and political activism? Big Brands Are Watching You investigates corporate culture, from the branding of companies and nations to television portrayals of big business and the workplace. Francesca Sobande analyzes media, interviews, survey responses, and ephemera from the history of advertising as well as exhibitions in London, brand stores in Amsterdam, a music festival in Las Vegas, and archives in Washington, DC, to illuminate the world of branding.
- Copyright:
- 2024
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 252 Pages
- ISBN-13:
- 9780520387089
- Related ISBNs:
- 9780520387065, 9780520387072
- Publisher:
- University of California Press
- Date of Addition:
- 01/24/24
- Copyrighted By:
- Francesca Sobande
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Computers and Internet, Business and Finance, Social Studies
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
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- by Francesca Sobande
- in Nonfiction
- in Computers and Internet
- in Business and Finance
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