Celebrity, Convergence and Transformation (ISSN)

By: Finola Kerrigan and Douglas Brownlied and Paul Hewer

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Synopsis: Bringing together the latest thinking on both celebrity brands and celebrity culture from academics specialising in the field of marketing, this book explores a range of insightful contexts in order to add vigour and vitality to our understanding of the connections between celebrities, markets and culture. It unpacks the identity theoretics which have their origins in the turn to celebrity culture and the spectacle and glamour of mass-media practices. In doing so, the contributors hint at new forms of individuation where the line between the virtual and the actual is blurred, and where images of celebrities construct and deconstruct themselves. This book was originally published as a special issue of the Journal of Marketing Management.

Book Quality:: Publisher Quality
Book Size:: 266 Pages
ISBN-13:: 9781351742696
Related ISBNs:: 9781351742702, 9781351742689, 9780367230869, 9781315188300, 9781138732537
Publisher:: Taylor & Francis
Date of Addition:: 01/26/24
Copyrighted By:: Westburn Publishers Ltd.
Adult content:: No
Language:: English
Has Image Descriptions:: No
Categories:: Nonfiction, Business and Finance
Submitted By:: Bookshare Staff
Usage Restrictions:: This is a copyrighted book.
Edited by:: Douglas Brownlie
Edited by:: Paul Hewer
Edited by:: Finola Kerrigan