New Horizons in Arts, Heritage, Nonprofit and Social Marketing (ISSN)

Synopsis

Arts, heritage, non-profit and social marketing today comprise key components of the contemporary marketing management scene. Governments, charities and voluntary sector organisations throughout the world are increasingly involved in the development of marketing campaigns, and more and more of these organisations are likely to be at the cutting edge of the application of the very latest marketing methods. Research in the arts, heritage, non-profit and social marketing fields is intellectually rigorous, relevant for user communities, and has a great deal to offer to marketing theory as well as to promotional practice.This book presents a collection of stimulating articles that report some of the freshest and most innovative research and thinking in the authors’ specialist domains. Collectively the chapters offer a balance of empirical and conceptual research in arts, heritage, non-profit and social marketing. They explore new ideas, challenge pre-existing orthodoxies, develop knowledge, and demonstrate the epistemological importance of current research in these critical areas. This book was originally published as a special issue of the Journal of Marketing Management.

Copyright:

2012

Book Details

Book Quality:

Publisher Quality

Book Size:

190 Pages

ISBN-13:

9781135743871

Related ISBNs:

9780203722398, 9780415628891, 9781135743802, 9781138118270, 9781135743949

Publisher:

Taylor & Francis

Date of Addition:

01/25/24

Copyrighted By:

Westburn Publishers Ltd.

Adult content:

No

Language:

English

Has Image Descriptions:

No

Categories:

Nonfiction, Business and Finance

Submitted By:

Bookshare Staff

Usage Restrictions:

This is a copyrighted book.

Edited by:

Roger Bennett

Edited by:

Finola Kerrigan

Edited by:

Daragh O'Reilly