The Complete Idiot's Guide to Marketing, 2nd edition: Priceless Pointers on the Classic “Four P’s”—Product, Place, Price, and Promotio
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- Synopsis
- From online marketing to old-fashioned word-of-mouth, readers will find a comprehensive update on key marketing basics, as well as such topics as: • Guerilla marketing. • Marketing to Boomers and Latinos. • Online marketing. • Targeted, but affordable direct mail. • Sample marketing plans for several types of small businesses (as well as a couple of larger projects). • Practical, do-it-yourself distribution strategies. • Analysis of business segments and trends, and much more.
- Copyright:
- 2003
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9781440696114
- Related ISBNs:
- 9781592571352
- Publisher:
- DK
- Date of Addition:
- 02/02/24
- Copyrighted By:
- John Woods, CWL Publishing, Inc.
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.