African Industrial Design Practice: Perspectives on Ubuntu Philosophy

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Synopsis
The underlying principle of this book is the African philosophy of Ubuntu, which acts as a guide for developing empathic products and services. The book makes the case that empathy is the key to any successful product and service design project because it enables designers to make wise design choices that align with users' demands.Fifteen chapters provide the latest industrial design developments, techniques, and processes explicitly targeting emerging economies. At the outset, it covers the design context and the philosophy of the Ubuntu approach, which places people and communities at the centre of the development agenda. The book covers new product development, design research, design cognition, digital and traditional prototyping, bringing products to the market, establishing a company's brand name, intellectual property rights, traditional knowledge, and the business case for design in Afrika. It concludes with a discussion about the future of design and the skills aspiring designers will need.African Industrial Design Practice: Perspectives on Ubuntu Philosophy will be an essential textbook for undergraduates, postgraduates, instructors, and beginner designers in emerging economies to provide regionally contextualised design processes, illustrated examples, and outcomes.Chapter 2 of this book is freely available as a downloadable Open Access PDF at http://www.taylorfrancis.com under a Creative Commons Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND) 4.0 license.
Copyright:
2024

Book Details

Book Quality:
Publisher Quality
Book Size:
312 Pages
ISBN-13:
9781000955347
Related ISBNs:
9781000955309, 9781032218311, 9781032218366, 9781003270249
Publisher:
Taylor & Francis
Date of Addition:
Copyrighted By:
Z selection and editorial matter, Richie Moalosi and Yaone Rapitsenyane
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Art and Architecture, Outdoors and Nature, Business and Finance, Earth Sciences
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.
Edited by:
Richie Moalosi
Edited by:
Yaone Rapitsenyane

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