Responsible Marketing for Well-being and Society: A Research Companion (Routledge Research Companions in Business and Economics)

Synopsis

This book provides an overview of recent and current research which defines and scopes the field of responsible marketing in one single edited book. It brings together diverse perspectives from contributors at Birmingham University, leading the academic development of knowledge of the subject, to contribute to the learning curriculum and reach out to those interested in improving marketing practices and standards. Responsible Marketing for Well-being and Society draws together a rich and diverse body of scholarly research from a variety of perspectives from individual to global, macro and micro, producer and consumer, environmental, stakeholder, supply chain, and other intermediary viewpoints. The embryonic research in this field involves different philosophical and methodological positions, theoretical approaches, and research communities including aspects of corporate social responsibility, marketing ethics, critical marketing, consumer culture theory, and macromarketing.The book takes a predominantly organisational or enterprise-level perspective in order to understand and explain how individuals and organisations can manage their marketing activities and relationships responsibly. The actions of other stakeholders are also a crucial component in achieving responsible outcomes; therefore, a broader perspective on the impacts of marketing decisions and actions on other stakeholders, such as consumers, employees, the environment, and society, is also taken as a basis for analysis and discussion. The book provides an authoritative overview for the academic market, including university libraries, research teams, PhD students, and independent researchers.The topics and contents of responsible marketing are relevant to several disciplinary fields of study including, marketing, advertising, retailing and other business subjects, consumer studies, sustainability, ethics, public policy, media studies, psychology, economics, and other social sciences.

Copyright:

2024

Book Details

Book Quality:

Publisher Quality

ISBN-13:

9781040015919

Related ISBNs:

9781003390671, 9781040015896, 9781032487625

Publisher:

Taylor & Francis

Date of Addition:

04/09/24

Copyrighted By:

selection and editorial matter, Michael Saren, Louise M. Hassan, Miriam McGowan, N. Craig Smith, Emma Surman and Rohit Varman

Adult content:

No

Language:

English

Has Image Descriptions:

No

Categories:

Nonfiction, Business and Finance, Law, Legal Issues and Ethics

Submitted By:

Bookshare Staff

Usage Restrictions:

This is a copyrighted book.

Edited by:

Michael Saren

Edited by:

Louise M. Hassan

Edited by:

Miriam McGowan

Edited by:

N. Craig Smith

Edited by:

Emma Surman

Edited by:

Rohit Varman