The Expert Guide to Retail Pricing: An Analytics-Based Approach to Maximise Margins

By: Kiran Gange

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Synopsis: Going under the hood of retail strategy, this book provides in-depth coverage of how retailers can leverage the latest in data analytics and technology to improve profitability and customer value through pricing. Retail pricing is not about dollars, pounds or euros, but the value a customer associates with a product, which can and does change over time. To maximize revenues and profits, pricing must be dynamic, strategic, and in today’s hyper-connected and -competitive world, scientific. Using technology to gather customer insights and create data-driven pricing approaches can also enhance the customer experience, improve vendor management, help monitor competitors, and ensure market efficiency – including the much-needed reduction of waste in the food sector. This book uses case studies from around the globe to illustrate the evolution of retailing and offers takeaways with each chapter to enable retailers to manage the future of pricing. Retail and pricing managers, retail sector consultants, and students of sales and marketing will welcome this book’s innovative solutions to one of bricks-and-mortar retailing’s most critical challenges.

Book Quality:: Publisher Quality
Book Size:: 194 Pages
ISBN-13:: 9781000911138
Related ISBNs:: 9781000911114, 9781003382140, 9781032465333, 9781032465326
Publisher:: Taylor & Francis
Date of Addition:: 04/15/24
Copyrighted By:: Kiran Gange
Adult content:: No
Language:: English
Has Image Descriptions:: No
Categories:: Nonfiction, Cooking, Food and Wine, Business and Finance, Sociology
Submitted By:: Bookshare Staff
Usage Restrictions:: This is a copyrighted book.