Drag as Marketplace: Contemporary Cultures, Identities and Business (First Edition)
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- Synopsis
- Today drag has an unprecedented mass cultural appeal. Reaching far beyond traditional queer venues and audiences into the mainstream, it has evolved into a booming industry worth millions of dollars. Drag is art, politics, lifestyle and entertainment all in one. Yet, studies examining its market value as a product, brand or consumption practice remain scarce. This interdisciplinary collection fills that void, exploring the intersection of drag and markets. Written by an international group of scholars exploring cases from Europe, Asia and the US, this will be a key resource for anyone curious about drag’s social, political and economic impact.
- Copyright:
- 2024
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9781529237467
- Related ISBNs:
- 9781529237474, 9781529237443, 9781529237481, 9781529237450
- Publisher:
- Bristol University Press
- Date of Addition:
- 11/28/24
- Copyrighted By:
- Bristol University Press
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance, Social Studies, Sociology
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
- Edited by:
- Mikko Laamanen
- Edited by:
- Mario Campana
- Edited by:
- Maria Rita Micheli
- Edited by:
- Rohan Venkatraman
- Edited by:
- Katherine Duffy
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- in Nonfiction
- in Business and Finance
- in Social Studies
- in Sociology