Product Management in the Digital Era: Theory and Practice

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Synopsis
Consumer and industrial products have evolved significantly over the last century, from physical to virtual products, services, and hybrid products. Product management has had to change and adapt to the rapidly changing business environments. This textbook offers an in-depth look into the role, what the job entails, and what skills it requires.Product managers are required to manage the ideation, development, production, marketing, and distribution of a product. This book: highlights the content and skills required to be an effective product manager including strategy, marketing management, technology, project management, and design; provides frameworks for developing and executing effective strategies throughout the life cycle of a product with the help of case studies and examples; highlights the unique considerations and processes underpinning digital product creation; and explores marketing strategies including various channels for digital marketing and how product managers can use these effectively. Detailed and lucid, this book will be of interest to teachers and students of product management, brand management, management, and business studies.
Copyright:
2025

Book Details

Book Quality:
Publisher Quality
ISBN-13:
9781040226612
Related ISBNs:
9781040226575, 9781003544760, 9781032898223, 9781032508122
Publisher:
Taylor & Francis
Date of Addition:
Copyrighted By:
Srinivas R. Pingali, Shankar Prakash, Jyothi R. Korem, and Kiran Pedada
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Business and Finance, Social Studies
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.

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