Pharmaceutical Marketing: Strategy and Cases
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- Synopsis
- Reflecting the fascinating and dramatic changes in pharmacy, pharmaceutical education, and the pharmaceutical industry in recent years, this authoritative volume focuses on the practice of marketing both prescription and nonprescription medications. In a dozen comprehensive chapters, author Mickey Smith highlights the economic social, and
- Copyright:
- 1991
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9781040196335
- Related ISBNs:
- 9781560241102, 9780429092442, 9780866568616, 9781439810910
- Publisher:
- CRC Press
- Date of Addition:
- 12/08/24
- Copyrighted By:
- Taylor & Francis Group, LLC
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Science, Medicine
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.