Marketing Communication in African Languages (Routledge African Media, Culture and Communication Studies)

By: Abiodun Salawu and Kehinde Oyesomi

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Synopsis: This edited volume considers the use of African languages for marketing communication. The importance of an indigenous language stems from its benefits, which include increased comprehension and a sense of resonance among the target audience, which makes it more memorable as opposed to foreign languages.Chapters in the book variously examine African traditional advertising and marketing; popular culture as a channel for advertising and marketing; political communication, advertising and marketing; commercials and public relations in African languages; as well as branding, corporate and public communication in African languages. The use of African languages for marketing communication is considered on the traditional mass media and the digital media. Readers will gain a lot of insights into the theory and practice of marketing communication in African languages.

Book Quality:: Publisher Quality
ISBN-13:: 9781040230091
Related ISBNs:: 9781040229972, 9781032852638, 9781003517382
Publisher:: Taylor & Francis
Date of Addition:: 12/23/24
Copyrighted By:: selection and editorial matter, Abiodun Salawu and Kehinde Oyesomi
Adult content:: No
Language:: English
Has Image Descriptions:: No
Categories:: Nonfiction, Business and Finance, Language Arts, Communication, Foreign Language Study
Submitted By:: Bookshare Staff
Usage Restrictions:: This is a copyrighted book.
Edited by:: Abiodun Salawu
Edited by:: Kehinde Oyesomi