Digital Marketing Fundamentals: From Strategy to ROI (Routledge-Noordhoff International Editions)

Synopsis

Digital Marketing Fundamentals covers the entire marketing process. The academic theory behind Digital Marketing as well as techniques and media are discussed. Digital Marketing Fundamentals is easy-to-read and contains many international examples and cases. The Dutch version of this book (Basisboek Online Marketing) has become a standard issue in The Netherlands. In this book, all relevant aspects of Digital Marketing are addressed: digital transformation, strategy and business models, online customer behaviour and learning to understand the customer, online branding, customer acquisition and customer engagement, facilitating online purchases and setting up digital services. The book addresses step-by-step the role of Digital Marketing in each phase of the customer cycle: from the inspiration phase and research phase to the maintenance and replacement phase. Designing effective websites and apps, digital analytics and experimentation and planning and organization are also discussed. The book gives the reader an integrated basis with which they can respond to new trends and techniques in the future.Digital Marketing Fundamentals is suitable for commercial and management courses in Higher Education including Universities and Business Schools and also for professionals working in Digital Marketing.

Copyright:

2025

Book Details

Book Quality:

Publisher Quality

ISBN-13:

9781040309377

Related ISBNs:

9781003569107, 9781000442915, 9781032964690, 9781032941325, 9781040309346

Publisher:

Taylor & Francis

Date of Addition:

02/04/25

Copyrighted By:

Noordhoff Uitgevers bv, Groningen/Utrecht, The Netherlands

Adult content:

No

Language:

English

Has Image Descriptions:

No

Categories:

Nonfiction, Business and Finance

Submitted By:

Bookshare Staff

Usage Restrictions:

This is a copyrighted book.