Fashion Trends and Forecasting: The Fashion Futurists' Toolkit (1) (Mastering Fashion Management)

By: and

Sign Up Now! Already a Member? Log In
You must be logged into Bookshare to access this title. Learn about membership options, or view our freely available titles.

Synopsis
Fashion Trends and Forecasting explores how designers, merchandisers, buyers, marketers and strategists use fashion trend forecasting to predict upcoming trends and understand past or current ones.It explains the importance of trend forecasting for businesses and how technology such as artificial intelligence can help to advance it for the future. Addressing both macro- and micro-trends, including fashion styles, textiles and colour trends as well as the impact of technology such as AI and the metaverse, the book offers guidance on how fashion students can address fast-changing consumer needs and demands and identify wider shifts in the cultural, environmental, political and technological worlds. Case studies from globally recognised organisations feature in every chapter, highlighting and contextualising theory for students. Discussion questions, further reading and exercises help facilitate class discussion and deeper understanding.Designed to equip the reader with Fashion Forecasting tools, methods and principles in an accessible and clear way, this text is recommended and core reading for students studying fashion forecasting, fashion buying and fashion marketing.Supplementary online resources can be found at www.routledge.com/9781032541860 and include a short instructor’s manual of points to be used for seminar discussions and chapter-by-chapter PowerPoint slides for instructors.
Copyright:
2025

Book Details

Book Quality:
Publisher Quality
Book Size:
270 Pages
ISBN-13:
9781040312186
Related ISBNs:
9781003415589, 9781032541860, 9781040312162, 9781032541846
Publisher:
Taylor & Francis
Date of Addition:
Copyrighted By:
selection and editorial matter, Eunsuk Hur, Caroline Hemingray and Stephen Westland individual chapters, the contributors
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Art and Architecture, Business and Finance, Sociology
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.
Edited by:
Eunsuk Hur
Edited by:
Caroline Hemingray
Edited by:
Stephen Westland

Reviews

No Rating Yet