The Routledge Companion to Marketing and Sustainability (1) (Routledge Companions in Marketing, Advertising and Communication)

By: Linda Hendry and James Cronin and Peter Wells and Matthew Gorton and Cesare Amatulli and Matteo De Angelis and Fred Lemke and Fiona Spotswood and Roberta De Angelis and Frank-Martin Belz and Ken Peattie and Carolyn Strong and Vesna Zabkar and Brian P. McCullough and Oksana Mont and Nicole Koenig-Lewis and Klement Podnar and Ann-Marie Kennedy and Ronald Duncan and Maria G. Piacentini and Julie V. Stanton and John Thøgersen and Ben Wooliscroft and Diane M. Phillips and Steve Muylle and Myriam Ertz and Giancarlo Ianulardo and Jessica Aschemann-Witzel and Carmela Bosangit and Ronika Chakrabarti and Prabirendra Chatterjee and Andrea Collins and Flávia L. Consoni and Laurel A. Cook and Gabriel L. Coutinho and Alba D’Aniello and Patrick Elf and Alexandra Ganglmair-Wooliscroft and Urša Golob and Deirdre Guion Peoples and Charlotte Hadley and Sophie I. Hallstedt and John G. Hardy and Ola Isaksson and Amy Isham and Ariadne Kapetanaki and Joya A. Kemper and Lee, Michael S.W. and Will Low and Sheila Malone and Alexandre Metreveli and Clare Mumford and Jason Keith Phillips and Rumen Pozharliev and Behzad Samii and Jesko Schulte and Alex Skandalis and Alison F. Stowell and Ulla-Maija Sutinen and van Dun, Desirée H. and Savita Verma and David Von Berlepsch and George Yao Quenum, Gautier

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Synopsis: This state-of-the-art handbook provides a comprehensive review of recent research and academic thought on the relationship between marketing and sustainability. It combines a ‘micro-marketing’ approach considering how to market more sustainable goods and services, with a more critical perspective considering the implications of our marketing systems for the future of the planet and humankind. It also balances a traditional socio-economic perspective on marketing with a physical systems perspective considering how the consequences of our consumption and production systems play out over time and space.Bringing together a range of leading international experts from more than a dozen countries, this unique collection addresses both the environmental side of the sustainability agenda, through topics such as product development, packaging and circular economy initiatives, and its social side through topics such as fair trade marketing, bottom-of-the-pyramid initiatives and marketing ethics. A range of key market contexts are discussed including food, mobility, tourism, luxury consumption and sports along with important developments in the field around social marketing, sustainable lifestyles, new information technologies and the need for better marketing of sustainability.Exploring how marketing can meet the challenge of the transition towards a more sustainable economy and a fairer society, this unique volume will be welcomed by researchers, students and practitioners from a variety of fields including marketing, business ethics, sociology and environmental studies.

Book Details

Book Quality:: Publisher Quality
Book Size:: 468 Pages
ISBN-13:: 9781040343470
Related ISBNs:: 9781032535043, 9781003412397, 9781040343449
Publisher:: Taylor & Francis
Date of Addition:: 04/14/25
Copyrighted By:: selection and editorial matter, Ken Peattie, Roberta De Angelis, Nicole Koenig-Lewis and Carolyn Strong
Adult content:: No
Language:: English
Has Image Descriptions:: No
Categories:: Nonfiction, Business and Finance, Earth Sciences, Sociology
Submitted By:: Bookshare Staff
Usage Restrictions:: This is a copyrighted book.
Edited by:: Ken Peattie
Edited by:: Roberta De Angelis
Edited by:: Nicole Koenig-Lewis
Edited by:: Carolyn Strong

The Routledge Companion to Marketing and Sustainability (1) (Routledge Companions in Marketing, Advertising and Communication)

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