A Very Short, Fairly Interesting and Reasonably Cheap Book About Entrepreneurship (1) (Very Short, Fairly Interesting & Cheap Books)

By: Mike Zundel and Christian Garmann Johnsen

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Synopsis: Conceived by Chris Grey, the Very Short, Fairly Interesting and Reasonably Cheap series offers and antidote to conventional textbooks. Each book takes a core area of the curriculum and turns it on its head by providing a critical and sophisticated overview of the key issues and debates in an informal, conversational and often humorous way. Mike Zundel and Christian G. Johnsen take inspiration from philosophy and art to consider possibilities and effects of entrepreneurship in a changing world. Reflecting on the themes of creativity, destruction, technology and flow, this book offers a theory-driven and critical take on entrepreneurship in an accessible and engaging style, generating new ways of thinking about what entrepreneurship means today and what it could be in the future. Mike Zundel is a Professor in Organization Studies at the University of Liverpool Management School. Christian Garmann Johnsen is an Associate Professor at Copenhagen Business School.