Inspirational Entrepreneurship and Stimulating Tourism: Lessons From the Himalayas in India (SpringerBriefs in Entrepreneurship and Innovation)

By: Emiel L. Eijdenberg and Manisha Agarwal and K Thirumaran and Abhishek Bhati

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Synopsis: This book explores inspirational entrepreneurial activities in the tourism industry of Ladakh, India. It particularly looks at ways to develop an entrepreneurial yet environment-friendly tourist destination. The book starts off with in-depth historical reflections of entrepreneurship and tourism in one of India&’s fastest growing tourist destinations. Subsequently, the book studies the unique entrepreneurial challenges and opportunities in Ladakh&’s extreme resource-scarcity and remote context based on empirical evidence from entrepreneurs and stakeholders in the tourism industry. In addition, a broad overview of contemporary entrepreneurial activities in the tourism industry in Ladakh is presented, underscoring the importance of indigenous knowledge and cultural traditions for developing sustainable tourism. Based on qualitative data analyses and literature reflections, this book provides scholars, students, professionals and policymakers an alternative view on entrepreneurial activities in the tourism industry of an ecologically jeopardized region.

Book Quality:: Publisher Quality
ISBN-13:: 9783031856181
Related ISBNs:: 9783031856174
Publisher:: Springer Nature Switzerland
Date of Addition:: 04/29/25
Copyrighted By:: The Editor
Adult content:: No
Language:: English
Has Image Descriptions:: No
Categories:: Nonfiction, Travel, Business and Finance, Social Studies, Mathematics and Statistics
Submitted By:: Bookshare Staff
Usage Restrictions:: This is a copyrighted book.