Nostalgic Branding in the Toy Industry (1) (Routledge Focus on Business and Management)
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- Synopsis
- In recent years, there has been a clear tendency to undertake marketing initiatives that appeal to consumers’ emotions, experiences, and memories. This book explores the essence of nostalgic branding by presenting the concept of nostalgia, analysing nostalgic attitudes and consumer behaviour, and illustrating how to position nostalgic brands using the toy market as an example.The book explores the role nostalgia plays in our lives, what types of nostalgic brands we find on the market, how nostalgia influences consumer attitudes and behaviour, and how to position brands using nostalgia. It shows readers how memories influence their behaviour and provides managers with insights on how to successfully manage nostalgic brands, not only in the toy industry. Using their own research results, the authors demonstrate how to use the fundamental emotion known as nostalgia for successful brand positioning.Nostalgic Branding in the Toy Industry is addressed primarily to scholars and doctoral students conducting research in the area of brand management, marketing, and consumer behaviour.
- Copyright:
- 2025
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 142 Pages
- ISBN-13:
- 9781040362440
- Related ISBNs:
- 9781040362419, 9781032997995, 9781003606079
- Publisher:
- Taylor & Francis
- Date of Addition:
- 04/30/25
- Copyrighted By:
- Kamil Lubiński and Magdalena Grębosz-Krawczyk. The right of Kamil Lubiński and Magdalena Grębosz-Krawczyk to be identified as authors of this work has been asserted in accordance with sections
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance, Sociology
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.