The Retail Innovation Toolkit: 42 Category Management Tools for Growth
By:
Sign Up Now!
Already a Member? Log In
You must be logged into Bookshare to access this title.
Learn about membership options,
or view our freely available titles.
- Synopsis
- HOW TO: design an enjoyable and/or effÂicient shopper experience. adapt your retail format to new societal trends while keeping the retail brand differentiating. energize supplier-retailer relationships and face the challenges ahead in an open and a collaborative way. Retail is going through tremendous change as a result of new types of competitors and ever higher consumer expectations. An abundance of products, media and data has become available. Digitization and the demand for an inclusive and a sustainable society call for new ways of defining the future together. Everyone needs to be mobilized, and the category level holds the right meeting point for suppliers and retailers. The Retail Innovation Toolkit offers practical tools and case studies on the way forward, so that professionals on both retail and supplier sides can start addressing category challenges immediately. The 42 tools help professionals to analyse, grow, innovate and even reinvent categories in a fun and a quick manner. The Category Management concept is refreshed by integrating tools from Experience Design and Product Innovation to create a new set of innovation skills and mobilize collaboration within and among retailer and supplier organizations. This is an excellent toolkit with practical approaches to growing the category and reinventing the retail game.
- Copyright:
- 2021
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9789401477208
- Related ISBNs:
- 9789401477192
- Publisher:
- Lannoo Publishers
- Date of Addition:
- 05/02/25
- Copyrighted By:
- Constant Berkhout & Lannoo Publishers nv, Tielt
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Computers and Internet, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.