Human-Centered Marketing: How to Connect with Audiences in the Age of AI (1)

By: Ashley Faus

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Synopsis: With the rise of AI, excess of distribution channels, and focus on tracking every touchpoint in order to drive revenue, consumer trust is at an all-time low. To restore trust, brands need to create delightful, seamless, and impactful journeys to connect with the humans behind the screen.Human-Centered Marketing introduces three frameworks to help mid-senior-level marketers find, connect with, and convert audiences. The book helps you map an audience journey that behaves like a playground instead of a linear funnel, evolve the approach to social media to go beyond conversations and instead facilitate and engage with the community and build thought leaders, to build trust and move your audience into the future.Each chapter includes practical advice to help seasoned marketers shift their strategy and offers tactical implementation recommendations. All chapters include real-world examples from companies like Adobe, Hubspot, and Edelman to demonstrate that this shift from the standard playbook actually works.

Book Quality:: Publisher Quality
Book Size:: 256 Pages
ISBN-13:: 9781398619395
Related ISBNs:: 9781398619388
Publisher:: Kogan Page
Date of Addition:: 05/03/25
Copyrighted By:: Ashley Faus
Adult content:: No
Language:: English
Has Image Descriptions:: No
Categories:: Nonfiction, Computers and Internet, Business and Finance, Communication, Sociology
Submitted By:: Bookshare Staff
Usage Restrictions:: This is a copyrighted book.
Foreword by:: Jay Schwedelson