Now Media: The Evolution of Electronic Communication (5)

Synopsis

Now in its fifth edition, this book is one of the leading texts on the evolution of electronic mass communication in the last century, giving students a clear understanding of how the media of yesterday shaped the media world of today.Now Media provides a comprehensive view of the development of media and the subsequent advancements into ‘now’ digital media. Each chapter is organized chronologically, starting with print, radio, and television, then moving to the ‘now media' of today, and finally exploring possibilities for the media of the future. Topics include the rise of social media, uses of personal communication devices, the film industry, virtual reality, digital advertising, and the innovations that laid the groundwork for ‘now media.' This fully updated fifth edition features new chapters on video games and the business of, and careers in, ‘now media.' Discussions on rapidly evolving ‘now media' stakeholders, such as influencers and YouTubers are included, and attention is paid to AI throughout the book.This book remains a key text and trusted resource for students and scholars of digital mass communication and communication history alike.

Copyright:

2025

Book Details

Book Quality:

Publisher Quality

Book Size:

428 Pages

ISBN-13:

9781040342046

Related ISBNs:

9781032704326, 9781032704302, 9781000380538, 9781040342039, 9781032704333

Publisher:

Taylor & Francis

Date of Addition:

05/06/25

Copyrighted By:

Norman J. Medoff and Barbara K. Kaye, The right of Norman J. Medoff and Barbara K. Kaye to be identified as authors of this work has been asserted in accordance with sections

Adult content:

No

Language:

English

Has Image Descriptions:

No

Categories:

History, Nonfiction, Art and Architecture, Computers and Internet, Technology, Language Arts, Communication

Submitted By:

Bookshare Staff

Usage Restrictions:

This is a copyrighted book.