Research Methods for the Behavioral Sciences (Sixth Edition)

By: Frederick J Gravetter and Lori-Ann B. Forzano

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Synopsis: In RESEARCH METHODS FOR THE BEHAVIORAL SCIENCES, 6th Edition, Fredrick J Gravetter and Lori-Ann B. Forzano help students see how interesting and exciting experimental and nonexperimental research can be. The text leads students through the research process from start to finish, including tips and strategies for generating research ideas and hypotheses, selecting measures and participants, and designing research. This step-by-step approach emphasizes the decisions researchers must make at each stage of the process. The authors avoid a "cookbook" presentation by linking terminology with applied concepts; their "lecture in a book" style emphasizes clear, thorough explanations. Research examples present topics of particular interest to students, and content throughout the book reflects current APA guidelines.