The Psychology of Advertising (4)

By: Wolfgang Stroebe and Bob M Fennis

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Synopsis: The Psychology of Advertising offers a comprehensive overview of theory and research in consumer psychology, exploring how advertising impacts the thoughts, emotions and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice.This newly updated fourth edition includes a new chapter on social media advertising that considers how brands and social media influencers affects consumer judgement and choice. The book also includes new coverage on the impact of the psychology of advertising on firm performance or consumer behaviour, the application of theory to real-life adverts, and how the psychology of advertising was affected by the covid pandemic. The book offers a comprehensive and state-of-the art overview of psychological theorizing and research on the impact of online and offline advertising and discusses how the traces consumers leave on the Internet (their digital footprint) guides marketers in micro-targeting their advertisements.Now including a glossary of key concepts, updated examples and illustrations, this is a unique and invaluable resource for advanced undergraduate and graduate students of consumer psychology, consumer behaviour, marketing psychology and advertising. It is also suitable for students and professionals in the fields of marketing communication, digital marketing and business.

Book Quality:: Publisher Quality
Book Size:: 496 Pages
ISBN-13:: 9781040343654
Related ISBNs:: 9781032596136, 9781040343623, 9781032621319, 9781000180381, 9781032621326
Publisher:: Taylor & Francis
Date of Addition:: 05/14/25
Copyrighted By:: Bob M. Fennis and Wolfgang Stroebe, The right of Bob M. Fennis and Wolfgang Stroebe to be identified as authors of this work has been asserted in accordance with sections
Adult content:: No
Language:: English
Has Image Descriptions:: No
Categories:: Nonfiction, Business and Finance, Psychology, Sociology
Submitted By:: Bookshare Staff
Usage Restrictions:: This is a copyrighted book.