Relationship-Oriented Sustainability Marketing: Concepts, Challenges, and Opportunities (Palgrave Studies in Marketing, Organizations and Society)

By: John E. Spillan and Guido Grunwald and Ali Kara

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Synopsis: This book explores sustainability marketing through the lens of stakeholder relationship-related concepts, with a particular focus on stakeholders within global value chains, relationships with the public, and those affiliated with governmental entities. Addressing a perceived gap in the current literature, the chapters delineate contemporary challenges and propose potential solutions for each stakeholder group, prioritizing the strategic and cross-instrumental dimensions. Offering a comprehensive examination of relationship-oriented sustainability marketing in the contemporary landscape, this work will acquaint researchers with the challenges related to stakeholder engagement in sustainability marketing and advance scholarship on effectively managing stakeholder relationships.

Book Quality:: Publisher Quality
ISBN-13:: 9783031883491
Related ISBNs:: 9783031883484
Publisher:: Springer Nature Switzerland
Date of Addition:: 05/26/25
Copyrighted By:: The Editor
Adult content:: No
Language:: English
Has Image Descriptions:: No
Categories:: Nonfiction, Business and Finance, Earth Sciences, Communication
Submitted By:: Bookshare Staff
Usage Restrictions:: This is a copyrighted book.