The Populist Aesthetic of the Rassemblement National and la France Insoumise: To Be or Not Be in the System? (Political Campaigning and Communication)

By: Morgane Belhadi

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Synopsis: This book analyses visual expressions of populism in France to provide new insights into contemporary political communication. It focuses on images produced by the Rassemblement National and la France insoumise – parties on the far right and far left respectively – as part of their political campaigns. The author explores issues such as representation, symbolism, the power of narratives, dystopian imagery and counterculture, throughout posters and social media. It highlights the strategies of these parties, particularly in relation to the use of the themes of resistance, revolution and patriotism. The book is a valuable resource for academics, students and practitioners who seek to better understand populism in France and beyond.