The Role of Artificial Intelligence in the Tourism and Hospitality Sector (1)

By: Jesus Jerez-Jerez, Maria

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Synopsis: This timely, expert-led book brings together the latest academic and practitioner insights on AI technology within the hospitality and tourism industries.The disruptive nature of AI is captured in a logically structured and accessible way, with global case studies covering the latest technological developments in AI via a wide range of detailed, ‘real-world’ examples designed to help the reader understand how this complex subject area is applied in industry. Topics covered include privacy concerns, AI in hotels, personalisation of the guest experience, travel planning, virtual assistants and recommendation systems, sustainability, blockchain, AR, VR, IoT, smart destinations and big data analytics, amongst others. Chapters also include insights on governmental policies, environmental sustainability, social change, and how these impact and interact with AI technologies within the context of tourism and hospitality.This volume is of pivotal interest to students, scholars and academics in the fields of tourism, hospitality, business, management, human geography, social sciences and sustainability, as well as those with an interest in AI technology more generally.

Book Quality:: Publisher Quality
Book Size:: 392 Pages
ISBN-13:: 9781040370810
Related ISBNs:: 9781003545125, 9781032898858, 9781040370803, 9781032898865
Publisher:: Taylor & Francis
Date of Addition:: 06/05/25
Copyrighted By:: selection and editorial matter, Maria Jesus Jerez-Jerez, Claudia Sevilla-Sevilla, and Lidia Aguiar-Castillo
Adult content:: No
Language:: English
Has Image Descriptions:: No
Categories:: Nonfiction, Travel, Business and Finance
Submitted By:: Bookshare Staff
Usage Restrictions:: This is a copyrighted book.
Edited by:: Maria Jesus Jerez-Jerez
Edited by:: Claudia Sevilla-Sevilla
Edited by:: Lidia Aguiar-Castillo