The Master Plan of Evangelism

By: Robert E. Coleman

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Synopsis: The secret of this book’s impact is not hard to discover. Instead of drawing on the latest popular fad or newest selling technique, Dr. Coleman has gone back to the Bible and has asked one critical question: what was Christ’s strategy of evangelism? In so doing, he has pointed us to the unchanging, simple (and yet profound) biblical principles which must undergird any authentic evangelistic outreach. For that reason there is a timeless quality to this book, and just as it has spoken to men and women for decades, so it now deserves to be discovered afresh by a new generation of Christians who have glimpsed the heartbeat of their Lord for evangelism. May God continue to use this book to call each of us to God’s priority for his people—the priority to reach out in love to a confused and dying world with the good news of God’s forgiveness and peace and hope through Jesus Christ.