Disability and Digital Marketing (1) (Routledge Studies in Marketing)
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- Synopsis
- This book explores how digital marketing can drive disability inclusion in consumer culture by addressing accessibility, representation, and research methodologies. It offers practical and theoretical insights for academics, practitioners, and policymakers interested in marketing, communication, sociology, and public policy.The first part, Digital Marketplace Accessibility, examines strategies for reducing the digital divide, including inclusive hiring practices and accessible platform development. The second part, Digital Representation, focuses on how people with disabilities are portrayed in digital media. It analyses topics such as aesthetics, influencer marketing, mental health advocacy, and neurodiversity. The third part, Digital Methodologies, highlights research approaches like netnography and offers reflections on methodological challenges when researching consumers with disabilities. Contributors discuss practices for conducting ethical and inclusive research involving people with disabilities, providing a roadmap for scholars. The final part, Poetic Epilogue, takes a poetic turn, offering an ecopoetic reflection on lived experiences of Alzheimer’s disease.This book encourages readers to reconsider disability as a complex and intersectional category. It inspires marketers, researchers, and advocates to adopt more inclusive and socially conscious marketing practices, ultimately contributing to a more equitable digital consumer culture.
- Copyright:
- 2025
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 178 Pages
- ISBN-13:
- 9781040377963
- Related ISBNs:
- 9781032691664, 9781032690889, 9781040377956
- Publisher:
- Taylor & Francis
- Date of Addition:
- 06/13/25
- Copyrighted By:
- selection and editorial matter, Jonatan Södergren and Niklas Vallström
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Disability-Related, Computers and Internet, Business and Finance, Social Studies
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
- Edited by:
- Jonatan Södergren
- Edited by:
- Niklas Vallström
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Other Books
- by Jonatan Södergren
- by Niklas Vallström
- in Nonfiction
- in Disability-Related
- in Computers and Internet
- in Business and Finance
- in Social Studies