Marketing and Smart Technologies: Proceedings of ICMarkTech 2024, Volume 1 (Smart Innovation, Systems and Technologies #438)

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Synopsis
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2024), held at University of Azores, Ponta Delgada, Azores, Portugal, between December 5 and 7, 2024. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
Copyright:
2025

Book Details

Book Quality:
Publisher Quality
ISBN-13:
9789819630776
Related ISBNs:
9789819630769
Publisher:
Springer Nature Singapore
Date of Addition:
Copyrighted By:
The Editor
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Computers and Internet, Technology
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.
Edited by:
José Luís Reis
Edited by:
Luís Mendes Gomes
Edited by:
Zorica Bogdanović
Edited by:
José Paulo Santos

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