Leveraging Digital Marketing for Tourism: Exploring Strategies and Applications in Contemporary Tourism Markets (Tourism on the Verge)

By: Bruno Barbosa Sousa and José Duarte Santos and Paulo Botelho Pires

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Synopsis: This edited volume invites readers to explore the convergence of tourism and digital marketing. It navigates the intricate relationship between these two domains by elucidating the role of digital marketing across various facets of the tourism industry. Each chapter offers a blend of theoretical foundations and practical insights, delving into typologies of tourism, specific segments of tourists, and critical sectors essential to tourism's functionality. Through neutral, third-person narration, the volume presents a comprehensive examination, showcasing how digital marketing strategies are applied within diverse tourism contexts. Rich with examples illustrating theory in practice, this work serves as an essential resource for scholars, researchers, and professionals seeking a deeper understanding of this evolving landscape.

Book Quality:: Publisher Quality
ISBN-13:: 9783031885822
Related ISBNs:: 9783031885815
Publisher:: Springer Nature Switzerland
Date of Addition:: 06/16/25
Copyrighted By:: The Editor
Adult content:: No
Language:: English
Has Image Descriptions:: No
Categories:: Nonfiction, Science, Travel, Computers and Internet, Business and Finance
Submitted By:: Bookshare Staff
Usage Restrictions:: This is a copyrighted book.
Edited by:: José Duarte Santos
Edited by:: Bruno Barbosa Sousa
Edited by:: Paulo Botelho Pires