Digital Internationalisation of Firms: Strategies, Challenges and Legal Aspects (1) (Routledge Open Business and Economics)

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Synopsis
Digital Internationalisation of Firms offers a comprehensive examination of the digital outward internationalisation of firms, focusing on both Internet-based and Internet-enabled businesses, including SMEs and large enterprises. This monograph provides in-depth analysis of the processes, modes, and strategies firms employ to expand internationally in the digital age. It also addresses key challenges, including legal aspects of cross-border e-commerce (CBEC), making it a vital resource for those navigating the complexities of global digital markets. This book offers a multifaceted approach to digital internationalisation, covering theoretical perspectives, practical strategies, and empirical evidence. It provides valuable insights into e-consumer behavior, big data, and sustainability challenges. The inclusion of legal considerations, such as consumer rights, tax regulations, and intellectual property protection, distinguishes this work from other publications in the field.Readers will gain a holistic understanding of the digital internationalisation process, from strategy formulation to navigating legal hurdles, and the book is ideal for academics, researchers, and advanced students in international business, marketing, and law. It also serves as a valuable resource for business managers, advisors, and policymakers seeking to understand the intricacies of digital internationalisation and the legal frameworks that influence cross-border e-commerce.
Copyright:
2025

Book Details

Book Quality:
Publisher Quality
Book Size:
298 Pages
ISBN-13:
9781040386163
Related ISBNs:
9781041020226, 9781003617396, 9781041073710, 9781040386095
Publisher:
Taylor & Francis
Date of Addition:
Copyrighted By:
selection and editorial matter, Marzanna K. Witek-Hajduk, Magda Górska Grginović, and Bartosz Targański
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Computers and Internet, Business and Finance, Law, Legal Issues and Ethics
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.
Edited by:
Marzanna K. Witek-Hajduk
Edited by:
Magda Górska Grginović
Edited by:
Bartosz Targański

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