Conducting Focus Groups for Business and Management Students (First Edition) (Mastering Business Research Methods)
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- Synopsis
- In Conducting Focus Groups, Caroline J. Oates and Panayiota J. Alevizou explain what is involved in conducting focus groups, outlining their main features, use in research, their design and the kind of rich, qualitative data they facilitate. Ideal for Business and Management students reading for a Master’s degree, each book in the series may also serve as reference books for doctoral students and faculty members interested in the method. Part of SAGE’s Mastering Business Research Methods, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake K. Narayanan and designed to support researchers by providing in-depth and practical guidance on using a chosen method of data collection or analysis.
- Copyright:
- 2018
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 104 Pages
- ISBN-13:
- 9781526416124
- Related ISBNs:
- 9781526416131, 9781473948211, 9781473948228, 9781526416148, 9781526416148, 9781526416131
- Publisher:
- SAGE Publications
- Date of Addition:
- 06/19/25
- Copyrighted By:
- Caroline J. Oates and Panayiota J. Alevizou
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Social Studies
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.