The Athlete's NIL Playbook: The Complete Guide to Owning and Profiting from Your Name, Image, and Likeness

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Synopsis
The definitive guide for athletes to understand and earn from name, image, and likeness (NIL) rights The first comprehensive guide designed to help college, high school, and youth athletes navigate the name, image, and likeness (NIL) rights they've gained since 2021, The Athlete's NIL Playbook walks readers through NIL rules, opportunities, and red flags, showing them how to build a personal brand, find deals, reach out to companies, and negotiate terms. Along with real-life examples, exercises, and pitch templates, this book includes case studies from college and high school athletes who have successfully navigated this burgeoning market: the Cavinder Twins, Olivia Dunne, Travis Hunter, Chase Griffin, Emily Cole, and many more. Written by Kristi Dosh, a seasoned sports business reporter and founder of a nationally-recognized news platform covering the business of college sports, this book covers aspects of NIL including: The types of opportunities available (social media marketing, lessons, camps/clinics, merchandise, personal appearances, and more) Whether you need an agent or not, and how to find the right one if you do Working with third parties like collectives and marketplaces and protecting/registering your own intellectual property A true playbook for leveraging and capitalizing on NIL monetization opportunities, The Athlete's NIL Playbook is an essential read for athletes and parents seeking to ensure athletic success is matched with lucrative financial and career opportunities that can go far beyond graduation.
Copyright:
2025

Book Details

Book Quality:
Publisher Quality
ISBN-13:
9781394354061
Related ISBNs:
9781394354054
Publisher:
Wiley
Date of Addition:
Copyrighted By:
John Wiley & Sons.
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Reference, Sports, Business and Finance
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.

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