Counterfeit Luxury and Consumption (1) (Routledge Studies in Luxury Management)

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Synopsis
Counterfeiting is a widespread problem in the luxury market. To develop appropriate countermeasures, a comprehensive understanding of this phenomenon is crucial. This book provides a holistic approach to explore counterfeit luxury consumption.This edited volume seeks to identify new trends by examining three levels of analysis. First, it explores the macro level related to the brand, including corporate decisions and marketing strategies. Second, the meso level focuses on the influence of interpersonal and sociocultural contexts. Thirdly, the micro level examines intrapersonal and situational contingencies. With contributions from international experts, the book provides broad perspectives from both the demand and supply side of luxury counterfeiting, offering valuable insights to help mitigate the issue and improve counter strategies.Counterfeit Luxury and Consumption will be of interest to researchers, postgraduate students, and policymakers across the fields of luxury management, marketing, consumer behavior, brand management, and ethical and responsible business.
Copyright:
2025

Book Details

Book Quality:
Publisher Quality
Book Size:
230 Pages
ISBN-13:
9781040380741
Related ISBNs:
9781032831183, 9781040380680, 9781003507925
Publisher:
Taylor & Francis
Date of Addition:
Copyrighted By:
selection and editorial matter, Cláudio Félix Canguende-Valentim, António Carrizo Moreira, and Vera Teixeira Vale
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Business and Finance, Law, Legal Issues and Ethics, Sociology
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.
Edited by:
Cláudio Félix Canguende-Valentim
Edited by:
António Carrizo Moreira
Edited by:
Vera Teixeira Vale

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