Public Communication Campaigns (Fourth Edition)

By: Ronald E. Rice and Charles K. Atkin

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Synopsis: In this fully revised and expanded Fourth Edition, Ronald E. Rice and Charles K. Atkin provide readers with a comprehensive, up-to-date look into the field of public communication campaigns. Updated to reflect the latest theories and research, this text extends coverage to new areas, including sun protection, organ donation, human rights, social norms, corporate social responsibility, condom use, ocean sustainability, fear messages, and digital games. Classic chapters include updates on topics such as campaign history, theoretical foundations, formative evaluation, systems approaches, input-output persuasion matrix, design and evaluation, meta-analysis, and sense-making methodology.

Book Quality:: Publisher Quality
Book Size:: 392 Pages
ISBN-13:: 9781452289786
Related ISBNs:: 9781452239743, 9781452255774, 9781412987707, 9781544330969, 9781452255774, 9781544330969
Publisher:: SAGE Publications
Date of Addition:: 06/25/25
Copyrighted By:: SAGE Publications
Adult content:: No
Language:: English
Has Image Descriptions:: No
Categories:: Nonfiction, Business and Finance, Language Arts, Communication
Submitted By:: Bookshare Staff
Usage Restrictions:: This is a copyrighted book.
Edited by:: Ronald E. Rice
Edited by:: Charles K. Atkin