Mastering the New Media Landscape: Embrace the Micromedia Mindset (1)

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Synopsis
The New Way to Get Noticed The giant brands that once dominated the media landscape—Oprah, the New York Times, NPR, CNN—have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites, social media, blogs, podcasts, and more. Ace publicists and marketers Barbara Cave Henricks and Rusty Shelton show that to navigate through this modern terrain, you need to think more like a media executive than a marketer. The key lies in mastering three crucial categories of media—earned, owned, and rented—and knowing how to integrate each for maximum success. By using this proven strategy, you can create a positive feedback loop that will generate massive momentum and grow a large, loyal audience for your message.
Copyright:
2016

Book Details

Book Quality:
Publisher Quality
Book Size:
192 Pages
ISBN-13:
9781626565821
Related ISBNs:
9781626565807, 9781626565814, 9781626568327, 9781626565821
Publisher:
Berrett-Koehler Publishers
Date of Addition:
Copyrighted By:
2016 Barbara Cave Henricks and Rusty Shelton
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Computers and Internet, Business and Finance, Communication
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.

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