The Routledge Companion to Marketing and Sustainability (1) (Routledge Companions in Marketing, Advertising and Communication)

By: and and and

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Synopsis
This state-of-the-art handbook provides a comprehensive review of recent research and academic thought on the relationship between marketing and sustainability. It combines a ‘micro-marketing’ approach considering how to market more sustainable goods and services, with a more critical perspective considering the implications of our marketing systems for the future of the planet and humankind. It also balances a traditional socio-economic perspective on marketing with a physical systems perspective considering how the consequences of our consumption and production systems play out over time and space.Bringing together a range of leading international experts from more than a dozen countries, this unique collection addresses both the environmental side of the sustainability agenda, through topics such as product development, packaging and circular economy initiatives, and its social side through topics such as fair trade marketing, bottom-of-the-pyramid initiatives and marketing ethics. A range of key market contexts are discussed including food, mobility, tourism, luxury consumption and sports along with important developments in the field around social marketing, sustainable lifestyles, new information technologies and the need for better marketing of sustainability.Exploring how marketing can meet the challenge of the transition towards a more sustainable economy and a fairer society, this unique volume will be welcomed by researchers, students and practitioners from a variety of fields including marketing, business ethics, sociology and environmental studies.Chapter 23 of this book is freely available as a downloadable Open Access PDF at http://www.taylorfrancis.com under a Creative Commons Attribution (CC BY) 4.0 license.
Copyright:
2025

Book Details

Book Quality:
Publisher Quality
Book Size:
468 Pages
ISBN-13:
9781040343470
Related ISBNs:
9781032535043, 9781003412397, 9781040343449
Publisher:
Taylor & Francis
Date of Addition:
Copyrighted By:
selection and editorial matter, Ken Peattie, Roberta De Angelis, Nicole Koenig-Lewis and Carolyn Strong
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Business and Finance, Earth Sciences, Sociology
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.
Edited by:
Ken Peattie
Edited by:
Roberta De Angelis
Edited by:
Nicole Koenig-Lewis
Edited by:
Carolyn Strong

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