Accounting for the Numberphobic: A Survival Guide for Small Business Owners

By: Dawn Fotopulos

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Synopsis: As a small business owner, having knowledge of crucial numbers is the most important tool you can equip yourself with to survive today&’s competitive marketplace. If you&’re not a numbers person, Accounting for the Numberphobic is to the rescue!Why do so many business owners dread looking at the numbers? Financial statements, ledgers, profit and loss reports--many avoid these and treat them like junk mail and phone solicitors. Nevertheless, it&’s true--you&’re not a numbers person. How can you learn to make sense out of all this Greek?This easy-to-follow guide demystifies your company's financial dashboard: the Net Income Statement, Cash Flow Statement, and Balance Sheet. The book explains in plain English how each measurement reflects the overall health of your business--and impacts your decisions.In Accounting for the Numberphobic, you will discover:How your Net Income Statement is the key to growing your profits;How to identify the break-even point that means your business is self-sustaining;Real-world advice on measuring and increasing cash flow;What the Balance Sheet reveals about your company's worth;And much more!Don&’t leave your company&’s finances entirely in the hands of a third-party accounting service or an employee who is only loyal to the highest paycheck. Knowing the numbers yourself isn&’t just about seeing how your company is doing, it&’s about knowing where it is going--and guiding it toward the highest profits possible.