The Capital One Story: How the Upstart Financial Institution Charged Toward Market Leadership (The Business Storybook Series)

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Synopsis
What can you learn from the most successful companies in the world? The Capital One Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled an unlikely credit card startup to revolutionize the credit industry.After twenty-five years in the credit card business, Capital One has earned its place in wallets across the world. When the company&’s two young founders set out to individualize credit, the financial world thought they were crazy…until it was clear that they weren&’t.Working in the banking industry, Richard Fairbank and Nigel Morris saw that the one-size-fits all standard that the credit card companies employed was leaving big money on the table. They cracked the code and figured out how to customize the credit card experience by offering personalized designs, credit limits, and rewards, revolutionizing the way the credit card industry operated.Known for their ubiquitous advertising campaigns with A-list talent such as Jennifer Garner and Samuel L. Jackson, the youngest bank in the business was once turned down by every one of their competitors but has since grown to dominate the industry.Through the story of Capital One, you&’ll learn:How to recognize underserved sections of a market.How rejection by every company in the business doesn&’t mean it&’s time to quit.How to determine what people want and how to get it to them.How to employ marketing campaigns that will change the way people live.Discover how this iconic organization got it right and created a successful long-lasting business, and how you can do the same for your company.
Copyright:
2020

Book Details

Book Quality:
Publisher Quality
Book Size:
176 Pages
ISBN-13:
9781400218721
Related ISBNs:
9781400218745, 9781400218714, 9781400232796
Publisher:
HarperCollins Leadership
Date of Addition:
Copyrighted By:
HarperCollins Leadership
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
History, Nonfiction, Business and Finance, Sociology
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.

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