Harvesting Intangible Assets: Uncover Hidden Revenue in Your Company's Intellectual Property

By: Andrew Sherman

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Synopsis: Whether you call it &“harvesting intangible assets&” or &“intellectual property management,&” organizations must make the most of everything they have to remain competitive and experience continual growth.In this thought-provoking book, author Andrew J. Sherman shares insights and expertise gleaned from his work with some of the world&’s leading companies who have capitalized on intellectual assets such as patents, trademarks, customer information, software codes, databases, business models, home-grown processes, and employee expertise.Featuring instructive examples from organizations including Proctor & Gamble, IBM, and Google, Harvesting Intangible Assets reveals how companies large or small can uncover their intellectual property rights that are hiding just below the strategic surface. You&’ll learn how to:implement IP-driven growth and licensing strategies,foster a culture of innovation,turn research and development into revenue,and maximize your company&’s profits.Smart companies reap what they sow. Harvesting Intangible Assets gives readers the tools they need for a profitable harvest.