Empowering Digital Transformation: Proceedings of the 2025 GMA-GAMMA Joint Symposium, Hong Kong, July 24–27, 2025 (Springer Proceedings in Business and Economics)

By: Anna K. Zarkada

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Synopsis: This book contains selected papers from the 2025 Greek Marketing Academy and the Global Alliance of Marketing and Management Associations Joint Symposium (GMA-GAMMA2025) held from July 24 to 27, 2025, in Hong Kong, China.It focuses on achieving a human-centered digital transformation by empowering people and integrating processes and platforms to foster sustainable prosperity for all. It challenges conventional thinking by offering novel conceptualizations, empirical evidence, and case studies from regions at various stages of digitalization and across different product, market, and industry contexts.The book aims to equip decision-makers and academics with the tools to navigate the increasingly blurred boundaries between humans and computers, businesses, institutions, and society, and the traditional, platform, attention, and experience economies. The chapters span operations, marketing, and management and bring together a variety of country context and industries undergoing digital transformation.

Book Quality:: Publisher Quality
ISBN-13:: 9783031969300
Related ISBNs:: 9783031969294
Publisher:: Springer Nature Switzerland
Date of Addition:: 08/03/25
Copyrighted By:: The Editor
Adult content:: No
Language:: English
Has Image Descriptions:: No
Categories:: Nonfiction, Science, Computers and Internet, Business and Finance
Submitted By:: Bookshare Staff
Usage Restrictions:: This is a copyrighted book.
Edited by:: Anna K. Zarkada