Persuasion: A Key Idea for Business and Society (1) (Key Ideas in Business and Management)
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- Synopsis
- Persuasion. Philosophers have worried about it. Political and economic actors have weaponised it. Psychologists have measured it. Prose writers have required it. We’re all subjected to it. And some have even mastered it. Of them, we are often very suspicious. Why is that? Persuasion: A Key Idea for Business and Society asks the disciplines of philosophy, politics, psychology, and prose analysis – the 4 Ps of persuasion – to answer this important question.The book is written for students and teachers of business and marketing but will also guide researchers across the social sciences and humanities.
- Copyright:
- 2026
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 162 Pages
- ISBN-13:
- 9781040404249
- Related ISBNs:
- 9781032514093, 9781032514109, 9781040404218, 9781003402107
- Publisher:
- Taylor & Francis
- Date of Addition:
- 08/04/25
- Copyrighted By:
- Stephen Dunne
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.