Word Hero: A Fiendishly Clever Guide to Crafting the Lines that Get Laughs, Go Viral, and Live Forever

By: Jay Heinrichs

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Synopsis: Yes, it&’s true: you can learn how to be a verbal wizard! Ever hear someone utter an unforgettable phrase and feel yourself reacting with with…well, awe? Ever read a great quote and think I could never come up with anything that clever? Daunting as it may seem, there&’s nothing mystical about witcraft. Crafting memorable lines doesn&’t require DNA-encoded brilliance. What it does require is some knowledge of the tricks and techniques that make words stick. In Word Hero, Jay Heinrichs rescues the how-to of verbal artistry from cobwebbed textbooks and makes it entirely fresh– even a little mischievous. Fear not: on offer here are not dry, abstract ideas couched in academic jargon. Rather, Heinrichs takes you on an amusing – and amazingly helpful – tour of the mechanisms that make powerful language work. You&’ll learn how to slyly plant your words in people&’s heads and draw indelible verbal pictures by employing such tools as &“crashing symbols,&” &“rapid repeaters,&” &“Russian Dolls&” and even the powers of Mr. Potato Head. With those tools and others tucked in your utility belt, you might not immediately achieve &“wordsmith immortality&” but you will become a better speaker, writer, and raconteur…and long after people have forgotten everything else, they&’ll remember your priceless lines.